Marketing planning of Roddick Foundation Assignment

Marketing planning of Roddick Foundation - Assignment Example According to the research findings a charity, in the UK, is a body established under the law of England and Wales for exclusively charitable purposes. The UK laws specify some of the purposes that are capable of being charitable by the Commission of Charity. Some of the purposes include poverty prevention or relief, promotion of education, improving health or saving lives, promoting community development, preservation of culture of some people, environmental protection, protection of human rights or conflict resolutions among many others. The firm that is analyzed in the paper is the Roddick Foundation is one of the recognized charities in the UK. The foundation was registered by the commission on March 18, 1997 with registration number 1061372 and company number 3304866. The foundation is mainly concerned with provision of support to the hardworking individuals of the society who would want to transform the world. Different macro-environmental factors will affect the operation and s uccess of a charity. The legal provisions, economic, social, environmental, and political factors affect the success of the organizations. England is a developed economy and a charity is able to attract donors and volunteers who are willing to change lives of others. The state has had political stability in the past that can promote philanthropic activities. Factors that are of particular significance here are the legal provisions on charity. The Charity Commission is a legal body that is mandated to examine the aims of a charity before registering it. The commission provides a definition for the appropriate and acceptable purpose of a charity (Balabanis et al, 1997). Before some charity is registered and recognized as a charity in England and Wales, the legal requirements provide that the organization must able to prove that its aims are meant to benefit the public (Charity Commission, 2011). The organization has to show that it is being established for charitable aims and the aims are geared towards the benefits of the public. It has to be stressed that all, and not some, of the aims should benefit the public. To prove this, the organization has to state clearly the benefits of the initiative, their relations to the aim, and a balance between the benefits and potential harms that may result from the program (Charity Commission, 2011). Besides, the legislation also requires that charity organizations should not develop political purpose or affiliate to some political organization (Charity Commission, 2008). However, since they often advocate for the right of the people, the charities can involve in political activities to achieve their purposes. The Roddick Foundation has developed purposes in line with the above provisions. One of the purposes is poverty eradication (Open Charities, 2012). The foundation funds development initiatives that are aimed at eradicating poverty in the region. The other purpose is promotion, improvement, and advancement of education to the members of the public (Open Charities, 2012). It also promotes culture and social welfare through provision of recreational facilities. As a charity, key stakeholders to the organization are the donors and volunteers. Several charities have been registered in England and the whole of UK and all the charities compete for these donor funds. This is analogous to competition for customers among profit organizations. Profitability is one of the elements of marketing concept. However, the charity organizations would not want to make profit- their analogy for profitability is survival (Balabanis et al, 1997, p.585). Thus, they also need to apply similar marketing concept